Two experts break down the process of planning and executing successful product lifestyle photography.  The following insights come from Michael & Jackie, two JAM's resident New Jersey video production and photography experts. Fresh off a recent shoot, they answered a few questions to help us better understand the process. Here’s the advice they gave to get started with great lifestyle photos. ...

You had it all planned out. You and your top salespeople were going to that big trade show in March or April. It was going to be great. Many top prospects attend every year and it’s a huge opportunity. 

We are excited to announce that we have moved into a brand new space.

There's a lot of information out there on what you should or shouldn't do with your website and your web presence overall. Sometimes that info is good, but sometimes its out-of-date or just really wrong. We figured it might help to address some common website and web presence misconceptions. Below we've outlined four things you might think you need but probably don't --- and what you should do instead. Enjoy.

Here's a look at how you can tweak your website so it shows up on Google more.

The SEO world is constantly changing and evolving. It can be hard to keep up --- especially if you don’t normally follow the field and you’re busy running a business.

In the course of managing several hundred websites, we've seen it all when it comes to domains. We've also seen that many business owners aren't aware of the dangers of not understanding basic domain information.

Back in 2014, KOHLER asked us to develop and offer a website system for all of their dealers and provide the service to the ones interested. We ended up developing websites for over 60 KOHLER dealers across the country. Then around late 2016, KOHLER developed a microsite system and required it for all platinum dealers and above. So it's likely you now have two, three, maybe even four websites if you have a Generac site as well.