Nothing will derail a video marketing shoot faster than a lack of planning. Taking the necessary precautions to pre-plan can mean the difference between a breakout campaign and a total dud. Account for all aspects of the project BEFORE you even think about picking up a camera on shoot day. How do you do that? What underestimated tasks are you forgetting? Read on to view our checklist for pre-planning a video shoot.
After a successful summer, we’re sending off our intern Amanda back to college and with a fresh set of skills. Amanda came in wanting to learn more about digital marketing and left with an entire summer of experiences with social media, marketing and even advertising under her belt.
Houzz took off as the Pinterest of the home improvement services industry and has now evolved into an online brochure of tips, articles, photos and worldwide directory of professionals. Due to their large number of daily active users, Houzz is an incredible tool for finding professional services near you. However, as with all service websites, mistakes can be made and opportunities may be missed. Continue reading to see 7 common Houzz mistakes we continuously see with Houzz Profiles and our recommendations on how to avoid them.
Don't take choosing a design and development company lightly. There are many reputable and talented companies, but the bad ones are a dime a dozen. Below are a few quick tips to help you make your provider decision a bit easier. Whether you've got a six figure web project or your nephew is helping you make a blog, take a look.
What is Instagram (IG)? For those of you who aren’t using it yet (hint: you probably should be), Instagram is a popular social media tool used for sharing photos and images. It can be linked to your Facebook account, which means double the exposure for posts. And it's not just for friends anymore. It's a way to share company art, promote products, leverage influencers, and build your brand's community. However, a lot of businesses use Instagram incorrectly. We see this all the time and it bugs the heck out of us! More than a few companies totally miss the point. Continue reading to make sure you're not committing any of these photo-sharing fails.
Custom websites are not just about visuals. They're about making sure your site exactly fits your business needs. These days you only have about three seconds to impress a visitor and keep them on your site. Once they’re interested, you’ll need to guide them through a natural progression to fulfill their needs and maintain their interest.
“Can I create my own website?” "Should I use that software I heard about on the radio?" “How hard could it possibly be?” "Maybe I can get my [insert younger relative] to do it?" People inevitably ask these questions when launching (or re-vamping) their business website. Sure you can use an online site builder --- but if you don't have a ton of time, don't have a marketing background, and don't have experience in design, functionality, and best practices --- you'll probably want to invest in a custom web site created by professionals.
We all know a kick-ass website when we see one. Whether it's because of awesome imagery, helpful video content, compeling text, addicting interactivity, a noble mission, or some combination of all of those, some sites are just more memorable than others. In redesigning websites we often see examples that need a hell of lot of help. So to switch it up we thought it might be fun to do a short countdown of websites that we think really kick ass. Let's get to it.
In January 2016, Reeves Reed Arboretum came to us needing a website facelift. Their old site wasn’t cutting it anymore. It didn’t work properly on cell phones and tablets, and it didn’t do everything a modern site should. They needed something that would