What is Instagram (IG)? For those of you who aren’t using it yet (hint: you probably should be), Instagram is a popular social media tool used for sharing photos and images. It can be linked to your Facebook account, which means double the exposure for posts. And it's not just for friends anymore. It's a way to share company art, promote products, leverage influencers, and build your brand's community. However, a lot of businesses use Instagram incorrectly. We see this all the time and it bugs the heck out of us! More than a few companies totally miss the point. Continue reading to make sure you're not committing any of these photo-sharing fails.
Custom websites are not just about visuals. They're about making sure your site exactly fits your business needs. These days you only have about three seconds to impress a visitor and keep them on your site. Once they’re interested, you’ll need to guide them through a natural progression to fulfill their needs and maintain their interest.
“Can I create my own website?” "Should I use that software I heard about on the radio?" “How hard could it possibly be?” "Maybe I can get my [insert younger relative] to do it?" People inevitably ask these questions when launching (or re-vamping) their business website. Sure you can use an online site builder --- but if you don't have a ton of time, don't have a marketing background, and don't have experience in design, functionality, and best practices --- you'll probably want to invest in a custom web site created by professionals.
We all know a kick-ass website when we see one. Whether it's because of awesome imagery, helpful video content, compeling text, addicting interactivity, a noble mission, or some combination of all of those, some sites are just more memorable than others. In redesigning websites we often see examples that need a hell of lot of help. So to switch it up we thought it might be fun to do a short countdown of websites that we think really kick ass. Let's get to it.
In January 2016, Reeves Reed Arboretum came to us needing a website facelift. Their old site wasn’t cutting it anymore. It didn’t work properly on cell phones and tablets, and it didn’t do everything a modern site should. They needed something that would
"Playing hard to get: good for dating, bad for business." ---Google If someone is searching for your business, or looking for a local service that you provide, you better do everything you can to be in those results. You have a few options.
Way too many business owners think they can get away with using the content of their brochures to fill up their website. They’ll have a Home page, an About Us page, a Services page, and a Contact Us. In 2016, this won’t cut it. To really stand out you must invest significant time and energy into the actual content of your site --- text, images, video, funnel, etc.
(or how the two go hand-in-hand) We get a lot of questions from clients requesting help with SEO. Everyone wants their website to show up in the top position on Google for their chosen keywords. So how can this be achieved?
At JAM, we love sharing our work with the world. Check out these three websites that we've built recently. Just Collect Just Collect is New Jersey's largest buyer of vintage sports cards. Along with buying and selling vintage and pre-war cards, they really enjoy telling the stories of how collections wound up in their hands. Their storytelling really adds a personal touch to each card and makes these pieces of American history really come alive. Here are a few of our favorite card collection stories from their blog: