“Can I create my own website?” "Should I use that software I heard about on the radio?" “How hard could it possibly be?” "Maybe I can get my [insert younger relative] to do it?" People inevitably ask these questions when launching (or re-vamping) their business website. Sure you can use an online site builder --- but if you don't have a ton of time, don't have a marketing background, and don't have experience in design, functionality, and best practices --- you'll probably want to invest in a custom web site created by professionals.
We all know a kick-ass website when we see one. Whether it's because of awesome imagery, helpful video content, compeling text, addicting interactivity, a noble mission, or some combination of all of those, some sites are just more memorable than others. In redesigning websites we often see examples that need a hell of lot of help. So to switch it up we thought it might be fun to do a short countdown of websites that we think really kick ass. Let's get to it.
In January 2016, Reeves Reed Arboretum came to us needing a website facelift. Their old site wasn’t cutting it anymore. It didn’t work properly on cell phones and tablets, and it didn’t do everything a modern site should. They needed something that would
"Playing hard to get: good for dating, bad for business." ---Google If someone is searching for your business, or looking for a local service that you provide, you better do everything you can to be in those results. You have a few options.
Way too many business owners think they can get away with using the content of their brochures to fill up their website. They’ll have a Home page, an About Us page, a Services page, and a Contact Us. In 2016, this won’t cut it. To really stand out you must invest significant time and energy into the actual content of your site --- text, images, video, funnel, etc.
(or how the two go hand-in-hand) We get a lot of questions from clients requesting help with SEO. Everyone wants their website to show up in the top position on Google for their chosen keywords. So how can this be achieved?
At JAM, we love sharing our work with the world. Check out these three websites that we've built recently. Just Collect Just Collect is New Jersey's largest buyer of vintage sports cards. Along with buying and selling vintage and pre-war cards, they really enjoy telling the stories of how collections wound up in their hands. Their storytelling really adds a personal touch to each card and makes these pieces of American history really come alive. Here are a few of our favorite card collection stories from their blog:
Today's consumer doesn't want to be bothered. They are on the do not call list, they use DVR to fast-forward through commercials, they don't open junk mail, they use ad-block on their browser. So how can businesses reach people?
At JAM, every website we build uses our custom-built content management system. A CMS is the application that allows for publishing, modifying, organizing and deleting content on a website. To access the CMS, a user types in the URL of their website, followed by a specific subdirectory (like "/admin-login") for example. From there, the user enters their username and password and is granted access into the "back-end" of the site. Once logged in, the user can make whatever modifications they need to make. Every website has a CMS. The three most common are Wordpress, Joomla, and Drupal. Together, these three account for more than 70% of the CMS market.