JAM Graphics News

4 Advantages of Combining SEO with Web Design

Even the most beautiful website imaginable won't be worth it if it's not bringing in business. For most companies, getting found by customers online really is paramount. So how can a business owner make sure that his or her site shows up when a customer does a search? Enter SEO (Search Engine Optimization) specialists.

 

 

If you’re thinking about hiring a SEO specialist to increase your organic search reach, check if your web design and development team does it first.

SEO Specialists are technically-inclined writers who know how to create (and spread) awesome content throughout the web. They also know a thing or two about search engines and keywords. However, most SEO gurus aren't masters of HTML, CSS, and Javascript. Is this a problem? It could be. Not knowing how to design a website can actually put an independent SEO specialist at a great disadvantage.

Sure, they could use a DIY site builder instead of building it custom, but there are drawbacks there to consider. What really works is when the two disciplines of web design/development and SEO are implemented hand-in-hand. When a site is built from the ground up with search engine best practices in mind, and it has a ongoing content creation strategy in place, it has a better chance of getting found by customers and generating business. So if possible, try to keep your SEO and your web design and development all under one roof. Here are four key reasons why:

 

8 websites that kick ass for one reason or another

We all know a kick-ass website when we see one. Whether it's because of awesome imagery, helpful video content, compeling text, addicting interactivity, a noble mission, or some combination of all of those, some sites are just more memorable than others. In redesigning websites we often see examples that need a hell of lot of help. So to switch it up we thought it might be fun to do a short countdown of websites that we think really kick ass. Let's get to it. 

Why your website can't be an online brochure

Way too many business owners think they can get away with using the content of their brochures to fill up their website. They’ll have a Home page, an About Us page, a Services page, and a Contact Us. In 2016, this won’t cut it. To really stand out you must invest significant time and energy into the actual content of your site --- text, images, video, funnel, etc. 

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