There's a lot of information out there on what you should or shouldn't do with your website and your web presence overall. Sometimes that info is good, but sometimes its out-of-date or just really wrong. We figured it might help to address some common website and web presence misconceptions. Below we've outlined four things you might think you need but probably don't --- and what you should do instead. Enjoy.
The SEO world is constantly changing and evolving. It can be hard to keep up --- especially if you don’t normally follow the field and you’re busy running a business.
In the course of managing several hundred websites, we've seen it all when it comes to domains. We've also seen that many business owners aren't aware of the dangers of not understanding basic domain information.
Back in 2014, KOHLER asked us to develop and offer a website system for all of their dealers and provide the service to the ones interested. We ended up developing websites for over 60 KOHLER dealers across the country. Then around late 2016, KOHLER developed a microsite system and required it for all platinum dealers and above. So it's likely you now have two, three, maybe even four websites if you have a Generac site as well.
Ready to have customers find your local business online? Not sure where to start? Well you better get ready to get very familiar with Google my business. You may not know of it by name, but you’ve certainly interacted with it.
Does your electrical contractor company rely on customers finding you on Google? If so, there are a number of critical steps you need to take. Missing the mark here can put your business at serious long term risk.
Don't take choosing a design and development company lightly. There are many reputable and talented companies, but the bad ones are a dime a dozen. Below are a few quick tips to help you make your provider decision a bit easier. Whether you've got a six figure web project or your nephew is helping you make a blog, take a look.
Even the most beautiful website imaginable won't be worth it if it's not bringing in business. For most companies, getting found by customers online really is paramount. So how can a business owner make sure that his or her site shows up when a customer does a search? Enter SEO (Search Engine Optimization) specialists. If you’re thinking about hiring a SEO specialist to increase your organic search reach, check if your web design and development team does it first. SEO Specialists are technically-inclined writers who know how to create (and spread) awesome content throughout the web. They also know a thing or two about search engines and keywords. However, most SEO gurus aren't masters of HTML, CSS, and Javascript. Is this a problem? It could be. Not knowing how to design a website can actually put an independent SEO specialist at a great disadvantage. Sure, they could use a DIY site builder instead of building it custom, but there are drawbacks there to consider. What really works is when the two disciplines of web design/development and SEO are implemented hand-in-hand. When a site is built from the ground up with search engine best practices in mind, and it has a ongoing content creation strategy in place, it has a better chance of getting found by customers and generating business. So if possible, try to keep your SEO and your web design and development all under one roof. Here are four key reasons why:
