There's a lot of information out there on what you should or shouldn't do with your website and your web presence overall. Sometimes that info is good, but sometimes its out-of-date or just really wrong. We figured it might help to address some common website and web presence misconceptions. Below we've outlined four things you might think you need but probably don't --- and what you should do instead. Enjoy.
The SEO world is constantly changing and evolving. It can be hard to keep up --- especially if you don’t normally follow the field and you’re busy running a business.
Back in 2014, KOHLER asked us to develop and offer a website system for all of their dealers and provide the service to the ones interested. We ended up developing websites for over 60 KOHLER dealers across the country. Then around late 2016, KOHLER developed a microsite system and required it for all platinum dealers and above. So it's likely you now have two, three, maybe even four websites if you have a Generac site as well.
Having trouble recruiting top talent for your ambulance company? Struggling to keep up with staffing all of the rides you can provide?
Does your electrical contractor company rely on customers finding you on Google? If so, there are a number of critical steps you need to take. Missing the mark here can put your business at serious long term risk.
Even the most beautiful website imaginable won't be worth it if it's not bringing in business. For most companies, getting found by customers online really is paramount. So how can a business owner make sure that his or her site shows up when a customer does a search? Enter SEO (Search Engine Optimization) specialists. If you’re thinking about hiring a SEO specialist to increase your organic search reach, check if your web design and development team does it first. SEO Specialists are technically-inclined writers who know how to create (and spread) awesome content throughout the web. They also know a thing or two about search engines and keywords. However, most SEO gurus aren't masters of HTML, CSS, and Javascript. Is this a problem? It could be. Not knowing how to design a website can actually put an independent SEO specialist at a great disadvantage. Sure, they could use a DIY site builder instead of building it custom, but there are drawbacks there to consider. What really works is when the two disciplines of web design/development and SEO are implemented hand-in-hand. When a site is built from the ground up with search engine best practices in mind, and it has a ongoing content creation strategy in place, it has a better chance of getting found by customers and generating business. So if possible, try to keep your SEO and your web design and development all under one roof. Here are four key reasons why:
“Can I create my own website?” "Should I use that software I heard about on the radio?" “How hard could it possibly be?” "Maybe I can get my [insert younger relative] to do it?" People inevitably ask these questions when launching (or re-vamping) their business website. Sure you can use an online site builder --- but if you don't have a ton of time, don't have a marketing background, and don't have experience in design, functionality, and best practices --- you'll probably want to invest in a custom web site created by professionals.
"Playing hard to get: good for dating, bad for business." ---Google If someone is searching for your business, or looking for a local service that you provide, you better do everything you can to be in those results. You have a few options.
(or how the two go hand-in-hand) We get a lot of questions from clients requesting help with SEO. Everyone wants their website to show up in the top position on Google for their chosen keywords. So how can this be achieved?
