Two experts break down the process of planning and executing successful product lifestyle photography. The following insights come from Michael & Jackie, two JAM's resident New Jersey video production and photography experts. Fresh off a recent shoot, they answered a few questions to help us better understand the process. Here’s the advice they gave to get started with great lifestyle photos. ...
There's a lot of information out there on what you should or shouldn't do with your website and your web presence overall. Sometimes that info is good, but sometimes its out-of-date or just really wrong. We figured it might help to address some common website and web presence misconceptions. Below we've outlined four things you might think you need but probably don't --- and what you should do instead. Enjoy.
Nothing will derail a video marketing shoot faster than a lack of planning. Taking the necessary precautions to pre-plan can mean the difference between a breakout campaign and a total dud. Account for all aspects of the project BEFORE you even think about picking up a camera on shoot day. How do you do that? What underestimated tasks are you forgetting? Read on to view our checklist for pre-planning a video shoot.
