“Can I create my own website?” "Should I use that software I heard about on the radio?" “How hard could it possibly be?” "Maybe I can get my [insert younger relative] to do it?" People inevitably ask these questions when launching (or re-vamping) their business website. Sure you can use an online site builder --- but if you don't have a ton of time, don't have a marketing background, and don't have experience in design, functionality, and best practices --- you'll probably want to invest in a custom web site created by professionals.
Way too many business owners think they can get away with using the content of their brochures to fill up their website. They’ll have a Home page, an About Us page, a Services page, and a Contact Us. In 2016, this won’t cut it. To really stand out you must invest significant time and energy into the actual content of your site --- text, images, video, funnel, etc.
Today's consumer doesn't want to be bothered. They are on the do not call list, they use DVR to fast-forward through commercials, they don't open junk mail, they use ad-block on their browser. So how can businesses reach people?
At JAM, every website we build uses our custom-built content management system. A CMS is the application that allows for publishing, modifying, organizing and deleting content on a website. To access the CMS, a user types in the URL of their website, followed by a specific subdirectory (like "/admin-login") for example. From there, the user enters their username and password and is granted access into the "back-end" of the site. Once logged in, the user can make whatever modifications they need to make. Every website has a CMS. The three most common are Wordpress, Joomla, and Drupal. Together, these three account for more than 70% of the CMS market.
We hear this all the time: “But my business is B2B. We don’t need to blog. We reach customers through word-of-mouth, tradeshows, and advertising in industry-specific publications.” That’s great and all, but your company should definitely still be blogging. Here are seven reasons why your company shouldn’t underestimate this powerful marketing tool.
When thinking about your website's effectiveness, keep one crucial mantra in mind: My website exists solely to solve my customers’ problems. Too many businesses focus on talking about themselves and their brand. Instead, they need to be solving their customers’ problems. Seriously. When people visit a website, they have a problem and need it solved. With that in mind, here are six ways your website is sending your customers elsewhere.