What is Inbound Marketing and Why Should I Care?

Today's consumer doesn't want to be bothered. They are on the do not call list, they use DVR to fast-forward through commercials, they don't open junk mail, they use ad-block on their browser. So how can businesses reach people? 

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Why B2B Businesses Need to Blog

We hear this all the time: “But my business is B2B. We don’t need to blog. We reach customers through word-of-mouth, tradeshows, and advertising in industry-specific publications.” That’s great and all, but your company should definitely still be blogging. Here are seven reasons why your company shouldn’t underestimate this powerful marketing tool.

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